"DIGITAL DIPLOMACY" PHENOMENON AND ITS RESEARCH METHODOLOGY IN FOREIGN POLICY

Abstract

The article discusses the development of digital diplomacy as an indispensable part of foreign policy. The author notes that the role of digital diplomacy in the implementation of foreign policy objectives of the state in modern conditions is rapidly increasing. In particular, information support for foreign policy activities and improving the positive image of the state are being strengthened to promote its national interests. Increasing trends in informatization cover almost all regions of the world and impact on the formation of the architecture of international politics. Methodological approaches to international politics are expanding, foreign policy instruments are being modeled in relation to constantly changing conditions, and new diplomatic mechanisms are being more actively used. The author also examines conceptual approaches relative to the study of the digital diplomacy. Digital diplomacy envisages the application of the hashtag tracking, network analysis, sentiment analysis, and opinion mining in the study of digital diplomacy. The author maintains that the theories of realism and constructivism are relevant to the study of the digital diplomacy. The results of the given research demonstrate that in the short-run, artificial intelligence significantly increases the efficiency of methods of data analysis in digital diplomacy and its application relative to the study of digitalization of international relations.