Lexical and stylistic characteristics of Chinese educational slogans

Abstract

Slogans are an important cultural phenomenon that is widely used around the world as a form of social discourse. Slogans are a very important event in the life and culture of the Chinese people. It has such a profound effect on the life and language of the Chinese that it needs to be studied and translated into Uzbek. The following word is used in Chinese to express the word slogan: (biāoyǔ kǒuhào biao yu kou hao). In the authoritative Chinese dictionary, "cí hǎi - Ci Hai" (Sea of Words) has the following interpretation: "kǒuhào (kou hao) is a short and clear phrase that encourages the achievement of certain goals and actions." The linguistic and stylistic features of the slogans are still attracting the attention of many researchers. Slogans are created using language, and the text in the slogans is a product of language. If we say that slogans are the object of linguistic and stylistic research, the presence of many created articles, in turn, indicates the level of study of slogans. This article discusses following issues such as: 1) the etymological origins of educational slogans in China; 2) lexical and methodological features of educational slogans; 3) What groups are they divided into according to their function and purpose?