THE IMPORTANCE OF ADMINISTRATIVE COMMUNICATIONS IN THE FORMATION OF SOCIETY AND NATION IN EASTERN COUNTRIES

Abstract

In the article, the achievements of the peoples of the East in the Middle Ages had a strong influence on all areas of artistic thought: from mathematics and astronomy to poetry and prose, in the works of famous European scientists and writers who worked during the Renaissance, the Holy Quran and hadiths, representatives of science and education, who lived in Khorezm, Bukhara and Samarkand., there are many references to the scientific and literary environment, content and genres, sofas and rubais, letters written in Arabic and Persian, including the words "algebra" and "medicine". The study of Middle Eastern culture is becoming increasingly relevant in the era of globalization. As a result of media attacks, the spiritual and moral norms that have been established in the life of mankind are gradually being eroded, and humanity is moving into the era of post-existence (post-existence). After Daniel Bell, the word "fast" became popular. The concepts of post-industrial society, postmodernism, posthuman future (posthuman future), postmodernity (postmodernity) are widely used. So, the complexity of the modern era is also expressed in the fact that under the influence of modern international and national mass media, in a certain sense, the significance of values that have been formed over many centuries is undermined. Therefore, one of the important tasks of the day is to once again turn to the experience of the Middle Ages, to fully assimilate the positive results and cultural values that have passed the test of millennia, and to effectively use humanitarian ideas. This problem becomes relevant precisely because cosmopolitanism is on the rise, and this is an ideology that serves the interests of the West.