SOFT AND SMART POWER: FOREIGN POLICY STRATEGIES IN CONTEMPORARY INTERNATIONAL RELATIONS

Abstract

This article discusses the essence of the concept of "Soft Power" and "Smart Power" and its role in modern international relations. Understanding this concept is especially relevant in times of rapid change and resurgence of crises. Indeed, during the last fifty years of its history, humanity has undergone enormous changes, which, along with development, have created a global system. From this point of view, it is important to analyze the power, the concept of power and the means of its influence, which is the object of the subject.

In the context of changes, modern paradigms question the scientific supremacy of classical paradigms, proposing reform of foreign policy approaches of states and focusing more on soft power and smart power, which is its evolution. The article first focuses on the concept of power, and then analyzes the theoretical approaches of the concepts of hard, soft and smart power.

During the analysis, it was revealed that countries can strategically combine the elements of hard and soft power and realize their interests on the world stage in a more effective and stable way. Also, in the scientific discussion of intelligent power, the works of famous scientists who studied various aspects of this concept are referred to. Using their scientific conclusions, interdependence processes in international relations were studied in depth, and in the process of analysis, an attempt was made to reveal the essence of the concept.